As many of you will know, the TTP Network is a UK patient-led organisation originally set up by a patient, Jo McIntyre. The TTP Network aims to support patients and their families by providing information after diagnosis and suggest ways to live with it.
In 1999, the TTP Network built a dedicated website to take the place of newsletters and postal correspondence. The website was again updated in 2007 and re-launched with a new logo. We now rely solely on the website, email and Facebook as a means of communication.
In late 2017, we enlisted the help of The Creative Donut, a Newbury based web design company, to design and build us a beautiful yet informative website from the ground up.
The Creative Donut‘s Lead Designer, Sam worked closely with the team from TTP Network. We were guided through various different design phases – and with each phase the style and layout was refined. Our brief was simple: The website needed to be informative, easy to use, highlight articles & events, and offer support.
Sam selected over 30 color palettes to review. We we provided with these in addition to a “favourites” list. This was one of the more challenging elements of the process. We learned that different colors invoke different emotional responses in people. For example the color Red symbolises – love, warmth, comfort, life and blood. Where as the color Green symbolises – nature, cool, growth, money, health and tranquility.
For the team, choosing was difficult, so our solution was to create a shortlist of 4 color schemes, defer selecting just one and continue with the development. Sam selected a warm / autumn color scheme to reflect to supporting nature of the TTP Network. However once the development was finished it was clear that we were striking a tone of “important information” and informative content. Thus we recolored the website using light and dark red tones mixed with subtle greys and off-whites. This enabled or information to really grab the attention of the visitor whilst creating whitespace and a clean design.
Read more on Color Psychology HERE.